The high prevalence of obesity among Black women in the US needs improvement. Theory suggests, sources of information, family values and personal preferences impact decisions about food and exercise. Information influences decision-making both directly and indirectly. For example, calorie counting requires knowledge of the number of calories in a given food item. However, research has shown nutritional facts were less of a motivator than taste and preferences. The Dobal et al (2017) article outlines strategies to fight the ever raising prevalence of obesity in Black women.